Press release
79KB
april 26, 2016 - Citroen
Dive right into the new C_42 game
Citroën is warming up for its summer season —C42°— with a unique attraction in the form of a ball pool. And that makes a great opportunity for Citroën’s Parisian showcase venue to run an original game through to 12 June. Basically, four of the 30,000 balls in the pool are marked with stars: the diver who finds one walks away with a prize from the Citroën LifeStyle product range. It’s fun for visitors of all ages, and 100% free of charge!
Who else but Citroën could think of setting up a ball pool in the middle of the Champs-Élysées in Paris? For its summer season, aptly named C42°, the C_42 venue has opened a giant ball pool, 100% free of charge, filled with 30,000 balls. The new attraction is located in the basement floor, alongside the Café André food truck, so parents can leave the kids to play while they stop off for a bite to eat.
To make it even more fun, the attraction is running an original game through to 12 June (inclusive), with four prizes per day from the Citroën LifeStyle product range.
Each morning, four balls marked with stars are hidden in the pool. You just have to find one to win a USB stick, a miniature, a rucksack or an audio headset. There’s no charge, and no age limit: visitors from 7 to 77 can come and try their luck.
To turn the pool experience into a memorable souvenir, visitors can share their selfies in the pool on the C_42 Instagram account, @C42paris, with C42.
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