Swatch and Jovanotti go on tour

Swatch and one of the most famous pop singers in Europe have set out on a creative journey together: Swatch and the Italian singer-songwriter have created an exciting new Swatch Art Special, and Swatch is the proud partner for the upcoming Jovanotti Tour 2015-2016. The adventure begins November 19, 2015 in Rimini, Italy, with the kick-off concert for the musician's upcoming 30-concert, 15-city tour, with thrilling expectation for the 27 November launch in Milano of JOVA TIME (SUOZ220), a new addition to the Swatch Art Collection.

Swatch supports talent across a wide range of creative endeavors. Jovanotti is the most recent artist to collaborate with Swatch in creating a Swatch Art Special, joining EVA & ADELE, Joana Vasconcelos and many others in the ranks of Art Special designers.

Jovanotti’s live performances are totalizing experiences in which spectators are surrounded by and become part of a world of colors and imagination. His changing imagery has given form to innovative songs and videos that are constantly at the top of the charts in Italy.

The new Swatch Art Special takes Jovanotti into a new artistic field – a positively provocative and unprecedented adventure with Swatch. The brightly colored watch underlines Jovanotti’s creativity and allows its wearer to dream of energy-charged concerts with unforgettable moments.

Jovanotti's JOVA TIME will be available on site at the Jovanotti Tour 2015/16, and subsequently in Swatch stores and points of sale around the world, in a limited version, of which 3333 pieces are numbered and come in a special packaging (SUOZ220S).

Check out the Jovanotti Tour 2015/16: www.tridentmanagement.it/category/tour/tour-jovanotti