Press release
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november 18, 2015 - Nike
Nike brings first running concept store to Tokyo
Twenty minutes from the Tokyo wards of Shibuya and Shinjuku, Kichijoji is home to some of the city’s most discerning consumers. It is also adjacent to the cherry blossom-filled Inokashira Park, opened in 1918 and now among the city’s top running destinations, which sets the stage for Nike Kichijoji, Nike’s newest running concept store designed to serve consumers through the full lifestyle of running and training. Newly remodeled, the two-story, 5,400-square-foot store blends Nike’s sport DNA with graphics from local artist Shun Sasaki, whose work pays respect to the area’s artistic traditions. “We are extremely excited that Nike Kichijoji is our first running experience store in Tokyo,” says Heidi O’Neill, VP, GM of Nike Stores. “At Nike, we love to run. We want this store to be an invitation for Tokyo to come run with us.” The store exterior features a slated wood screen inspired by traditional Japanese woodcraft, with an embedded JUST DO IT message. Digital signage brings local tones and patterns to the interior. Nike Kichijoji also offers a variety of services, including: Personal Run Clinics, where runners receive one-on-one coaching on an in-store treadmill; Personal Styling Services; Bra-Fitting for Nike+ members; and NIKEiD. Additionally, yhe store hosts Nike+ Run Clubs each week, leveraging the store’s new community hub, where runners can pick up trial shoes, refill water bottles, grab a towel and store their gear.
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